(to quote the infamous Teri Lyn Fisher)
Right now, at this point in my Art Center career, it is all about branding. All of our focus is being pointed towards effective packaging and presentation.
For me, the biggest challenge is re-vamping my website. I want to change from my black background to a more clean and sophisticated white. I am also deep in the never ending search for the perfect font. Lawrence, my Self Promo teacher, and I discussed working a font like Hellenic Wide and manipulating it through a series of methods to make it less like a recognizable ‘font’ but more like a logo for my building brand.
So off goes my handwritten font…
Get ready for loads of changes at alexandra-marie.com. It’s the ending of an era (in a good way….)
